Police are ramping up their hunt for a would-be armed robber at Cessnock.
A man armed with a firearm threatened a staff member at a newsagency on Wollombi Road at about 2:20am on Thursday, May 17.
He demanded cash but fled empty handed.
New security footage has emerged from within the store of the terrifying incident.
The suspect is described as being about 168cm tall, with a thin build. He's wearing a black long-sleeved shirt, brown pants, black running shoes with a white Nike symbol and has his face covered.
Police have been told the man spoke with an Australian accent.
Anyone with information is urged to call Crime Stoppers on 1800 333 000.