Supermarket giant Woolworths has announced they're getting rid of expiry dates on all their gift cards, following consultation with customers who have called for more flexibility.
All gift cards for use at supermarkets and the company's other retail stores including BWS, Dan Murphy's, BIG W and Caltex Woolworths Petrol, will be sold without expiry dates from March 31. The change also applies to previously purchased cards, bought from the end of March 2017.
The move comes just months after Fair Trading NSW announced it would be extending expiry dates on the cards from one year to three years.
Research out earlier this year found most people don't actually get around to using their gift cards.
A study from comparison website finder.com.au found Victorian shoppers were the most likely to let unredeemed cards expire, with 16 per cent wasting an average of $47.
Queenslanders waste the most money with 13 per cent failing to redeem an average of $94, followed by 13 per cent of WA shoppers who forget to claim $52 on average.