Hugh Hefner has passed away, Playboy has confirmed.
The 91-year-old found of Playboy magazine reportedly passed away from natural causes.
Hefner was a well known businessman and multi-millionaire and former Esquire journalist and World War II veteran.
He married his current wife, Crystal Harris in 2012.
He was well known for his lavish lifestyle, wild parties and love of women. His life was documented in the reality television show, Girls Of The Playboy Mansion which ran from 2005 until 2010.