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Plane passengers now have the option of choosing more legroom, without paying for a first class or business class ticket.
Virgin Australia has found a happy medium, launching Economy X across its entire fleet.
Group Executive Virgin Australia Airlines John Thomas said: “Since Economy X went on sale earlier this year we have had incredible demand from our guests and we can’t wait for them to experience the new product from today.”
“Offering an enhanced travel experience on the ground and in the air, we are confident that once guests have tried Economy X they will continue to book this product.”
Each year Virgin Australia carries the 18 AFL teams on more than 330 flights, travelling more than 470,000km, and provides tens of thousands of extra seats to fans.
Carlton Football Club Captain Marc Murphy said "The players are really excited about the introduction of Economy X. The extra legroom, in particular, that you get in Economy X will provide a lot more comfort on flights to and from games.”
Carlton jumpers will feature Economy X on the front for Sunday's game against Fremantle.
As part of the introduction of Economy X, the first three rows of the Economy cabin have been reconfigured on the majority of Virgin Australia’s Boeing 737 fleet, which means that nearly one in five Economy seats on these aircraft feature extra legroom.
Economy X includes a minimum of 3 inches extra space for long legs, preferred overhead locker space, priority boarding and priority security screening.
On Long Haul International flights, Economy X also replaces Economy Space+ and offers extra legroom, peferred overhead locker space, premium check-in, premium boarding, guaranteed first meal choice and premium noise-cancelling headset.