Apple has gone big for the 10-year anniversary of the iPhone revealing three new smartphones at their annual launch overnight, held at the company's new campus in California.
The event began with a tribute to late boss Steve Jobs, who died in 2011, before half a dozen revolutionary products were unveiled. Get your wallets ready.
HERE'S THE BREAKDOWN:
iPHONE X (pronounced 10)
From $1,579 AUD, available for pre-order from 27 October, shipping in November.
This smartphone celebrates 10 years since the first iPhone changed our lives forever.
"This is iPhone X, the biggest leap forward since the original iPhone. The first iPhone revolutionised a decade of technology and changed the world in the process. Now, 10 years later, it is only fitting that we are here in this theatre, on this place, to reveal a product that will set the tone for the next decade," said Apple CEO Tim Cook.
- Say goodbye to the home button. It's been replaced with facial recognition technology that learns your face. Even if you change your image (hair, glasses, hats), it learns who you are. It also adapts over time as your face ages. It even works in the dark thanks to an illuminator.
- It also includes wireless charging, the company unveiling a new block called 'Air Power' that can charge multiple devices at once.
- Forget the emoji, say hello to animoji! They use Face ID hardware to create custom 3D versions based on your own facial expressions.
- Apple Pay included.
iPHONE 8 & 8 PLUS
From $1,079 / $1,229 AUD, shipping on September 22.
- These models boast wireless charging like the X, improved display and speakers.
- They have way better cameras. Apple says they'll shoot pictures with better colours and less distortion, particularly in low-light settings.
- Contains "most powerful and smartest chip in a smartphone".
- Much cheaper on the wallet compared to the iPhone X.
Apple Watch Series 3
From $459 AUD, shipping on 22 September.
- This model is awesome. It comes with built-in cellular service, so you can make calls without your phone.
- Apple Music is now available through the cellular service.
- A bunch of new fitness features, including being able to notify the user if the watch detects an elevated heart rate when they don't appear to be active. It'll also detect abnormal heart rhythms.
Apple TV 4K
$223 AUD, pre-order from September 15, shipping from September 22.
They're calling it the next inflection point for television.
- You'll be able to steam Ultra HD movies from major Hollywood studios purchased through iTunes.
- It's got stunning visuals that will deliver cinematic quality. The HDR video also greatly expands the colour depth on displays.
- Apple is working with Netflix to add support for the streamer's 4K titles later this year.